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The TOTEM model

How we work

Three engagement models, one governing principle. Industry sets direction. We execute. The infrastructure belongs to the participants.

The approach

Civil engineers for industry transformation

Most industry challenges fail not at the strategy stage but at the execution stage. Associations can convene. Coalitions can align. But translating alignment into operational systems, governance frameworks, and sustainable infrastructure requires a different capability.

We provide that capability. Our approach combines unhurried strategic thinking with precise execution — we create space for the right answer to surface, then move fast once it has.

We are not a consulting firm that hands over a deck. We are not a technology vendor building a platform we will own. We are the civil engineers of industry transformation: we design the systems, manage the build, and steward the infrastructure on behalf of the stakeholders it serves.

The approach is diplomatic by necessity. The work spans diverse geographies, sectors, and institutional cultures, and alignment usually starts as disagreement. We are practiced at finding the path through, across associations, cooperatives, standards bodies, government agencies, and global institutions, without anyone losing what they came to protect.

We don't have a sales team. We have conversations about possibilities. If what we describe sounds like what you need, a discovery call is the right next step.

Engagement models

Three ways to work together

Fractional leadership — a closer look

Built for high-end, high-stakes organizations that don't have the internal bandwidth to go it alone.

You don't need a contractor. You need someone who can step in immediately, run the program, and execute alongside you, with strategic and executive support sitting on top of tactical, practical implementation.

You get a strategic account owner and a fully managed team. Cost-efficient where it should be cost-efficient, senior where it has to be senior. Executive strategic support on every account, not as a kickoff line but as the operating model.

This is not a staffing service. You are not hiring an individual contractor. You are accessing TOTEM's full depth: a customizable team drawn from our roster, all fully managed and fully capable, with the same methodology, network, and standards we apply to our flagship initiatives. The credibility that comes from co-leading the largest collaborative initiative in the fresh produce industry sits behind every engagement.

We are selective about who we take on. If you are considering this engagement, the right starting point is a discovery call.

What we look forA genuine multi-stakeholder challenge with organizational commitment to collaboration, not just alignment on paper.
Engagement structureDefined scope, clear success criteria, and a timeline that reflects the real complexity of the work.
Our commitmentSenior leadership on your work — not junior staff. The people you meet in discovery are the people doing the work.
Starting pointA 30-minute discovery call. No obligation. No pitch. We figure out if there is a fit and what the right structure looks like.
Schedule a fit conversationSend us a note
Our process

From first conversation to operational reality

Every engagement follows the same underlying logic, regardless of scope or size.

01

Collaborative facilitation

We begin by creating the conditions for genuine collaboration. Stakeholder mapping, balanced participation design, and facilitation architecture that gets every perspective in the room contributing productively. We use Event Storms, technical working groups, and structured discovery sessions to surface what the initiative actually requires.

This phase answers the question no one wants to ask: do the stakeholders actually agree on the problem, or just on the fact that there is one?

Typical outputs
Aligned stakeholder map and ecosystem analysis
Documented challenge landscape with prioritized opportunity areas
Co-created solution framework with stakeholder buy-in
Committed working group with defined roles and governance
02

Technical orchestration

We translate collaborative outputs into technical architecture. System design, vendor selection, standards integration, and the governance frameworks that keep the technology accountable to the stakeholders it serves.

This is where sovereignty gets designed in, not bolted on. Every architectural decision is evaluated against whether it preserves the ability of participants to exit, switch, and maintain control of their own data.

Typical outputs
Technical architecture with sovereignty protections designed in
Vendor evaluation and selection framework
Standards integration roadmap (ASTM, GS1, and others as relevant)
Governance framework for the technical infrastructure
03

Stakeholder coordination

We manage the ongoing alignment that keeps complex initiatives moving. Communication infrastructure, reporting cadences, conflict resolution, and the continuous work of keeping multiple organizations pulling in the same direction.

This is the phase that kills most collaborative initiatives. The energy that built the coalition in phase one dissipates against the friction of operational reality. We are built for this phase.

Typical outputs
Communication and reporting infrastructure
Governance meeting cadence and agenda system
Conflict resolution protocol for multi-stakeholder decisions
Progress tracking against shared success criteria
04

Execution excellence

We deliver. Pilots launched, standards advanced, events executed, frameworks published. We maintain accountability for outcomes, not just process. Every engagement has clear success criteria and we measure against them.

We do not hand over a deck and leave. We are here through implementation, through the first cycle of results, and through the adjustments that reality always requires.

Typical outputs
Pilot programs launched with documented ROI frameworks
Standards work items advanced through adoption process
Events executed at global scale
Replicable model documented for continuation and expansion
Start the conversation

Not sure which engagement model fits?

A 30-minute discovery call is the right starting point. We will explore your challenge and tell you honestly whether we are the right fit and what the right structure looks like.